Verido: Turning Business Data into Profitable Decisions
Project Overview
Business owners often struggle to price their products profitably and keep track of complex costs, inventory, and customer debts. Verido solves this problem by automatically generating profitable selling prices, tracking best-selling items, and sending automated payment reminders, making business financial management simple, profitable, and stress-free.
TIMEFRAME
4 Months
MY ROLE
UX + UI Design, User flow, Research, Prototyping User Testing
TOOLS
Figma, Excalidraw, Notion
THE CHALLENGE
- Hidden costs
- Unpaid debts
- Poor internet
Market women struggle to charge enough and prove their business is doing well because they have to use paper notebooks and guess their actual costs.
THE GOAL/OBJECTIVE
Design a mobile-first digital platform that simplifies daily transaction tracking, proves small enterprises are investible partners, and bridges the gap to credit and supply-chain opportunities, by offering offline voice-to-text capture, QR scanners, built-in wallet modules, and role-based performance dashboards in one place.
My Design Process
Empathize
To understand how parents make school choices, I created an empathy map that revealed their influences, struggles, feelings, and goals. It captured what shaped their decisions, the challenges they faced, and the outcomes they wanted for their children. These insights provided a clear foundation for the design process.
User Personas
To better understand our target users, I created two personas that capture their motivations, goals, and challenges. These personas guided design decisions throughout the project and ensured the solution stayed aligned with user needs.
JTBD (Jobs To Be Done)
I developed the job stories from my synthesis of parent interviews. By pulling together the main themes like the need for emotional fit, trust, clear comparisons, real-life planning, and values, I shaped them into practical stories that highlight what parents truly want when making school choices. This process helped me connect research insights to real user needs and guided my design decisions.
Competitive Analysis
To evaluate the existing landscape, I analyzed two school ranking platforms: Fraser Institute and Prep Review. The findings showed that while Fraser emphasizes data-driven rankings, Prep Review focuses more on prestige. These insights highlighted clear gaps and opportunities to build a platform that better serves parents with transparent, personalized comparisons.
MoSCoW Prioritization
To decide which features to focus on for the MVP, I applied the MoSCoW method. This framework helped categorize features into Must Have, Should Have, Could Have, and Won't Have, ensuring we built around real user needs while balancing effort and impact.
User Flow Breakdown
This user flow breakdown highlights the key route parents follow in the app starting from entering the platform, exploring school options, and comparing results, to finally shortlisting schools. It emphasizes a streamlined path designed to simplify decision making and guide users toward their goals.
Low - Mid Fidelity Wireframes
I began by developing low to mid-fidelity wireframes to test various layout structures and navigation patterns. This early exploration allowed me to iterate on the core user journey, focusing particularly on the onboarding experience and profile creation flow while establishing the foundational information architecture.
Branding
To establish a cohesive brand identity, I developed a carefully balanced color palette following the 60-30-10 rule. This approach ensures visual harmony while guiding user attention across the interface.
Color Palette:
Cream beige serves as the dominant background (60%)
Calming green anchors key elements and navigation (30%)
Vibrant yellow highlights CTAs and important actions (10%)
Typography:
Roboto was selected as the primary typeface for clarity and modern appeal
All color combinations were validated using Stark's contrast checker to ensure WCAG accessibility compliance across all components.
